Actually, there’s a lot more going on underneath the surface with effective AdWords ad copy. The reason for this is, with AdWords, you don’t have much space to work with. Anyone inexperienced with copywriting or classified ad principles has their work cut out for them. Please continue reading if you would like to learn some proven methods for higher response AdWords ads.
One of the most basic ways to make your ad copy successful is to effectively test it on a regular basis. This will give you a fair idea of what kind of changes you need to make to your copy to help it perform better. Testing can revive an otherwise dead campaign, and it can make you significantly more money with PPC. The only way, really, anyone who knows about testing and doesn’t do it is because they are lazy, pure and simple. Once you know what’s working for you, then you can model your other ad copies based on your previous success. Your best first approach with writing AdWords ads is to talk about one great benefit of whatever you’re selling. Also, don’t mistake product benefits from the features it offers. It’s your job as a copywriter to identify these benefits and highlight it in the ad you’re writing. Avoid trying any cute copy approaches because they always produce epic fails, and no one seriousl will click on them. They shouldn’t have to struggle to understand what problem your product is solving or what it can do it for them. Your headline is obviously very important, and you can place a keyword in it so it will bold when someone searches on it.
You will basically be forced to stick to a rigid classified ad type of format, but still make sure you use all available space. The number one reason why someone would get turned off by your ad is when they see it being unprofessional. So that also means there are no truly dumb mistakes like with spelling, grammar, or anything else that should never happen. While these considerations may not seem important to you, they will in time if you have them in your ads. You can also test the title by only having the first letter of the first word capitalized, and you’ll see a drop in conversions. Same goes for spelling, and if you make mistakes with that, then your conversion rate will really drop.
The real key to success with Google AdWords is to learn how to do it, and then just get experience. Once you’re underway and running some campaigns, then we feel you’ll have a lot of fun with it.