Telemarketing and consulting could be two various things, but if you can grasp the technique of consulting and put it along with the skill of telemarketing, then you can be sure that your sales percentage would escalate .
Aside from taking the time to listen to their clientele, consultants would qualify the need of their clients and give a correct response or an advice in order to help their clientele . Telemarketers should listen to their possible customers in order to know what they have to advertise the correct goods and services and offer the proper benefits so that the customer knows that he or she needs that product. Numerous telemarketers make mistakes by conducting a direct strategy in selling their products and normally the forthcoming consequence would be that the customer would just be annoyed and hang up on you .
It’s a known fact that customers only acquire market offerings from other people or business entities to whom they trust. That is why listening is a key factor when it comes to telemarketing. If you can listen to your clients and let them know that they need the product that your selling by not just pointing out the features of the product, but most importantly how those features would benefit your client. Once your client feels that you understand how they feel, it may as well be the start of a business relationship where your client will continue to have more business transactions with you.
Another personality of someone that a telemarketing agent need to know is that people don’t like to be sold something but enjoys how it feels to buy a thing . This is a common challenge for most telemarketers as the feeling of “not liking to be sold something” comes before the feeling of “liking to buy something.” So most of the time telemarketers would hear objections from their customers.
With these challenges and objections , it is important to listen to your clientele as to why they are saying their objections.
Another capability which a consultant has which a telemarketing representative should may very well follow is to ask questions. Do not just finish the call if your customers object . If you have built a positive business relationship with your client, don’t be afraid to ask questions to let your clients know that you understand their situation and give a positive response to your client.
Just take note that everything has to be in moderation. Pure listening and not talking enough or asking would end up in your client thinking that you as a telemarketer is not competent enough to grasp information . Also, too much questioning would result in your client to think that you as a telemarketer is not listening to what the client is saying and doesn’t fully understand how the client feels. Too much questioning and too much listening will result in your client to get frustrated and you will lose a possible sale, or worse, possible sales leads. A balance between listening and questioning key to a powerful sales outcome.