How You Can Write Worthwhile Solo Ads

Is your goal to publish a great solo ad? In this article you will discover 3 simple techniques that can be used to increase the effectiveness of your solo ads. 

One approach that is not used frequently enough is adding testimonials to your solo ads. Why shouldn’t you be using valid testimonials in your ads when you use them on your site? It will invoke the trust factor in your readers and make your ad appear more believable. You will discover plenty of advertisements making the rounds that are spammy and nothing more than garbage. In order to stand out and make the readers believe in your product or service, you can take the support of a testimonial. Your ad will get the boost it needs. Apart from that, your solo ads should look like advertisements but should be more similar to presell articles that present your product and its benefits but you certainly shouldn’t be hard selling. The advantage of testimonials is that it is a lot easier to make your point and also that they help you get more conversions. You can use testimonials in the subject line of your advertisement, taking everything one step further. 

You can also collect the contact information of your prospects and increase the effectiveness of your ads by offering them a gift in your ad. Once you have their contact information such as email, you can follow up with them and then sell them your main product. By driving your traffic to your opt-in page rather than your sales page, you will find that your conversion rates will increase dramatically. You will therefore have the ability to follow up with your potential customers to convince them of the value of your product until they are willing to purchase it. 

Lastly, but by no means least, you need to make sure you stay away from out-of-the-box ads. Make sure you keep your ads completely unique from every viewpoint. Rewriting your solo ad is compulsory if you are being given it by your affiliate manager or you can simply write one from scratch. Using these pre-written ads will be a complete turn off since people aren’t happy to see the same ad time and time again. The subject line also should be original, not just the ad itself.You need to set yourself apart from the crowd, not be lost in it. 

This article clearly proves that solo advertising has a good future and will generate excellent results but only if you plan accordingly.

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