Posted on | February 10, 2012 | No Comments
Facebook is becoming a popular platform for companies to get more attention and build their brand. Nowadays, you can find almost every big business on Facebook with their own page set up. It has developed into the place where a company sends traffic. This is very efficient because of the influence of Facebook’s network. Companies are seeing how easy it is to forward their advertising messages via Facebook. The following article will examine three good Facebook tips for businesses that wish to use the social network more to their advantage.
1. When you can build a page for your business on Facebook, you can display your logo on the page. This is an area that is not utilized by most people, but it should be used more to effectively create a brand. Don’t just put up a picture that is related to your niche, use a company logo instead. Remember that using the full amount of space is very important when displaying your logo. Quite simply, Facebook will let you put a logo that is 200px wide by 600px wide. So don’t make the mistake of putting a small logo that’s crammed up in the corner because that in no way contributes to your brand building. When someone comes to your webpage, they should see your company’s presence via the logo, which is something that many cannot envision.
So you can see that Facebook marketing is a topic that you have to be careful when you are finding out about it. What I have realized is it really just depends on your goals and needs as it relates to your unique situation. There are always some points that will have more of an effect than others. You understand that you are ultimately the one who knows which will have the greatest impact. The latter half of our discussion will center on a few highly pertinent issues as they concern your possible circumstances.
Facebook has begin giving away vanity URLs to their members. This equates to having a Facebook page listed as Facebook.com/YourBusinessName. This is really important because you want people to look at your page’s URL and recognize it, remember it. Make it user friendly for your fans by utilizing the vanity URL function. In addition to that, this will provide the opportunity to have your company name in the URL, which will act as a boost for SEO.
Finally, use insights from Facebook to learn which conversations your fans are participating in and how they are interacting. Facebook insights is your page’s reporting tool that gives you critical data about your fans activity. This data can be used to help you learn how better to serve your customers and is extremely valuable to your business. Since this tool is only available for business profiles it is one other great reason to use a business profile rather than a personal one.
These tips can help you build your Facebook strategy in a way that will prove to be a real winner with your target audience. Big and small businesses alike are using Facebook every day to make inroads with their target audiences. Don’t waste another minute waiting to start using Facebook; the time is now.